Semalt Specifies Tips To Keep Your Project Mobile-Friendly
In the past 20 years, mobile devices have been replacing desktops in browsing the web content at a fast rate. For this reason, most search engines like Google have switched to Search Engine Optimization as one of the methods to rank high in their search queries. Businesses have the benefit of using this approach as a digital marketing means of increasing the visibility of its brand to many consumers globally. However, applying this concept to business and web development is not an easy task.
The following factors, defined by Ivan Konovalov, the Customer Success Manager of Semalt Digital Services, will enhance your SEO in the mobile device:
- Too Many Intrusive Interstitials like Pop-Ups;
- Small Fonts (recommended value is 16 pt.);
- Flash (Not supported on most mobile browsers. It can lead to a penalty of hidden content);
- Technical Errors and Bugs;
- Excessive Word Count of over 700 Words;
- Poor Small Touch Elements like Buttons and Check Boxes;
- Putting Keywords in External Links of other Sites;
- Excessive Internal Links (should be 75% below desktop).
The above factors might be bad for your mobile SEO, and they will drag your website down if not properly adjusted. However, some changes on your mobile view browsers will enhance your SEO. The following modifications are necessary for your mobile device view:
1. Enhancing your site speed is good.
Google prefers fast mobile load time speed because it affects user impression and usage of the website. SearchMetrics, in a Mobile Ranking Factors study, reports that a load time of 1.10 seconds can make a site rank top 10 but a mere drop to 1.17seconds on a mobile device can bring position to below 35. Site speed is one of the technical factors you should enhance on your mobile pages.
2. Use AMP (Accelerated Mobile Pages).
AMP's possess HTML and CSS code, meaning they are easy to load cache and render on phone browsers. AMP's load 30 times faster and has the power to increase conversions and click through rates.
3. Use a list of around nine items.
The number of categories will fit nicely with a little scroll to cover whole web content. It is one of the user experience factors Google algorithm will use to filter sites.
4. Use images selectively.
Using images is an amazing way of driving your message to the recipient in an easy way. However, too many images could rank you poorly as well. Use about four images which must strictly have a high native resolution as well as a minimal file size and thumb cache for the ease of loading. This adjustment will save your site speed from dropping.
Keywords search is one of the fundamental SEO techniques you must employ in your content. Putting keywords and related phrases in the body of your articles will make your mobile site have a content factor benefit in your ranking.
6. Social media marketing integration is effective.
Social media has the power to reach millions of users who are passionate about the content online. More than 77% of all online content passes across users through Social media channels like WhatsApp and Facebook Messenger Local Search Optimization. Desktop traffic is 26% while that of a phone at 16%. This data means that phones should be optimized for content on brand while desktops on cart and purchase.